12 Avril 2019
PPC Interview Questions and Answers for better performance in the interview. We have selected a list of top and most asked interview questions by the recruiters.
PPC Stands for Pay Per Click. In this marketing strategy, we drive the search engine and display ads by the search engine.
Google ads or Google adwords was born on October 8, 2000 by Google which is an online advertising platform.
One can advertise for a product listing, a video content marketing, a mobile application installed within the google ad network and drive traffic from search and display ads.
Ad Rank is calculated by two factors Bidding and Quality score helps you determine your position on google pages.
List of Top Most Asked PPC Interview Questions.
Type of Remarketing
Also Read: SEO Interview Question and Answer
Search Query is the specific term that a user enters to fulfill his / her desired information.
DFP Stands for Double Click for Publishers it is a free hosted ad serving solution.
DFA stands for Double click for advertisers. Two main functions of DFA includes ad trafficking and ad reporting. It is an ad server used to track the clicks and print for the various ad networks.
DBM stands for Double Click Bid Manager is a DSP for google request-side platform. You can buy display media using programmatic strategy through DBM.
Click Tag help us to find the link of different sources.
Google Ads Work on the basis of Ad Rank which is a combination of Website Quality Score and Bidding price on that keyword. If your bid and quality score are better than other advertisers you will get a higher position on google pages. Google Ads on Pay Per Click which you need to pay only if you click on your ad.
Google Ads Express is an advertising product that will save your time of day or tasks of ads campaigns. That is specially made for beginners.
Ad Trafficking is used in DFA / DFP
The Ad Trafficking is Produced by Ad Trafficker on IO and Creatives.
Ad trafficking is used for technically setting up ad campaigns.
Quality Score ranks between 1 to 10. Quality score defines the quality of keyword compared to its Ads and Landing page. Quality score is used to calculate
Continue Reading all Top 30 PPC Interview Questions and Answers
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