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Digital Marketing Course in Delhi

IIADM is a Delhi Based Digital Marketing Institute which will provide you with the best quality of Digital Marketing Course After 12th On Live Projects for the better understanding of Digital Marketing concept.

List Of Top Most Asked PPC Interview Questions And Answers.

PPC Interview Questions  and Answers for better performance in the interview. We have selected a list of top and most asked interview questions by the recruiters.

 

Q 1. What is PPC Marketing?

PPC Stands for Pay Per Click. In this marketing strategy, we drive the search engine and display ads by the search engine.

 

Q 2. Explain What Is Google Ads?

Google ads or Google adwords was born on October 8, 2000 by Google which is an online advertising platform.

One can advertise for a product listing, a video content marketing, a mobile application installed within the google ad network and drive traffic from search and display ads.

Q3. Explain what is Ad Rank?

Ad Rank is calculated by two factors Bidding and Quality score helps you determine your position on google pages.

 

Q 4. What types of remarketing are there?

Type of Remarketing

  • Remarketing site
  • Search remarketing
  • Email remarketing
  • Social media remarketing

 

 

Q 5. What types of keywords are there? 

  • Exact
  • Sentence
  • Broad
  • Modified Broad
  • Negative

 

PPC Interview Questions and Answers

 

 

Q 6. What third-party tools do you use for keyword Research?

  • SEMrush
  • Ahrefs
  • Google keyword planner
  • Google trends

 

Q 7. What Is Meant By Search Queries?

Search Query is the specific term that a user enters to fulfill his / her desired information.

 

Q 8. What Is DFP?

DFP Stands for Double Click for Publishers it is a free hosted ad serving solution.

 

Q 9. What Is DFA?

DFA stands for Double click for advertisers. Two main functions of DFA includes ad trafficking and ad reporting. It is an ad server used to track the clicks and print for the various ad networks.

 

Q 10. What Is DBM?

DBM stands for Double Click Bid Manager is a DSP for google request-side platform. You can buy display media using programmatic strategy through DBM.

 

Q 11. What Is Click Tag?

Click Tag help us to find the link of different sources.

 

Q 12. Explain how does Google Ads work?

Google Ads Work on the basis of Ad Rank which is a combination of Website Quality Score and Bidding price on that keyword. If your bid and quality score are better than other advertisers you will get a higher position on google pages. Google Ads on Pay Per Click which you need to pay only if you click on your ad.

 

Q 13. What is Google Ads Express?

Google Ads is an advertising product that will save your time of day or tasks of ads .....

Continue Reading Visit our website best  PPC Interview Questions and Answers.

 

Contact Us: 

 

IIADM:  Indian Institute Of Advanced Digital Marketing

Head Office:  A154, Vivekanand Marg, first floor, Sector 8, Dwarka, New Delhi-110077

 

Mobile number:  011-2536-4988  | 813-0014-713

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